META Tag Information -
Get custom META tags for your site and watch search
engine ranking, and your traffic increase.
Following are some META tips and
tricks, to help you do your own META for your site.
to Adjust your Title Tags for the most impact
Your web page's Title is an important part of
your organization's web page. The title is the first
thing that is seen when a web page is loaded on both
a customer's web browser or a Search Engine Spider.
Search Engines examine your web page and decide on where
your web page will be listed by focusing in on your web
You are able to adjust your
title by editing your html title tag. The title tag is
located near the top of your html source and looks
<TITLE>My Organization's Web Page</TITLE>
Because your title is so
important in the search engine cataloging and ranking
process, you need to make your title as descriptive as
possible. There is a maximum of 70
characters allowed for your web page's title, so use
Search Engines suggest that you
make your title tag look similar to:
<TITLE>My Organization Name - keyword, keyword 2,
keyword 3, keyword 4, keyword 5, keyword 6</TITLE>
and Where are your Meta Tag Key Words
Meta Tags also play an important role when a
Web Search Engine looks at your page and prepares to
catalog and rank it. Meta tags are located in the header
of your web page's html source, and should look
content="keyword 1, keyword 2, keyword 3, keyword
4, keyword 5, keyword 6, keyword 7, keyword 8, keyword
9, keyword 10, keyword 11, keyword 12">
The keywords you use should be
the phrases or words your customers would enter into a
search engine query to find your goods or services. You
should assume that 50% of your customers are not quite
sure what exactly they are looking for, so you need to
be very detailed in your key words. Cover the spectrum
as fully as possible to give your customers the best
chance of finding you!
You can even repeat your
keywords up to six times. Search Engines rate your web
site by relevancy to the user's query. The more words
that you have that match what the user is looking for,
the more of a chance that you will be visited by them.
You can duplicate your keywords a maximum of 6
times, and they must not be right next to each
The maximum limit of characters
in your meta keywords tag is 1000, so be as detailed as
put into your Meta Tag's Description Field
Your website's source HTML should also include a
meta description tag. This meta tag resides in the
header of your HTML source and looks similar to the
name="description" content="Visit My
Organization for the best selection of computer
equipment, software, and hardware. My Organization
specializes in customer service and training for all
The Meta Tag Description is
simply wordage that most search engines also take into
consideration when researching your site to include into
their lists. Your Meta Tag Description should make the
end-user want to visit your site. You are limited to
around 25 words or 250 characters, but if used correctly
it should prove sufficient.
You can even repeat the keywords
in your description a couple of times. Search Engines
rate your web site by relevancy to the user's query. The
more words that you have that match what the user is
looking for, the more of a chance that you will be
visited by them. You can duplicate your keywords a
maximum of 6 times, and they must not be
right next to each other.
your web page say?
More and more pages today have a
completely graphical interface, and with that comes
certain problems. Many of the search engines go to body
of your web page and catalog the text of your web site.
Some search engines read the text to verify keywords
found in your Meta tags and Title tags. A couple of the
major engines do nothing but read the first megabyte of
text on your page and catalog your page from what they
If your web page is completely
graphical and has no text, a search engine can not
catalog your web page's content.
To achieve higher rankings in
search engines, you should include, at least, 100 words
of text on your web page containing the keywords that
are also found in your meta tags. You can even repeat
the keywords in the body text up to 6 times.
Search engines suggest that you do not repeat your
keywords one right after another, but break them up
between other keywords.
Some people try to fool search
engines by coloring the body text the same color as the
background. Search Engines are wise to this scheme, so
always make sure that both people AND search engines can
see your body text! You can use your required body text
in quotations as customer comments or perhaps as a
review from a magazine, if you've been written up. Be
creative and get some visible text in that web page!
submit Web Pages with Frames
Framed web pages have become
very popular in the past year or so, but, unfortunately
ALL of the major search engines have reported problems
in cataloging these pages. A framed page consists of at
least one page existing on the same page as another.
This layering of web pages confuses Search Engine
spiders and thusly they are unable to catalog your web
Search Engines suggest that you
create a splash / welcome page for your web site. This
welcome page is just a basic, non-framed, front page
that has all the above meta, title, and text information
and a graphic that proclaims "Click Here to
Enter". You may also want to include special html
tags that will move the user's web browser to your next
page after a few seconds. If you choose to include these
special tags, be sure to include a delay of at least
5 seconds before moving the user to the framed web
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