_______________________________________________
June 3, 2002
In this issue...
Top Story: Free Test Drive of B-A-R-T Follow Up
System [jump]
New Product Increases
Website Conversion Ratios
Plus: Turn Your Refunds Into Lifetime Loyal
Customers [jump]
Plus: Get Paid For Your "Overflow" Web Traffic
[jump]
Classifieds - eCommerce Classifieds [See Below] [jump]
*********************************************************
Automated System:
Increase Web Conversion Ratio
Try the B-A-R-T Demo Free
B-A-R-T, the Business Automated
Response Tool, is the only system to use email, fax, direct mail, and
optional telemarketing, to follow up with prospects up to 7 times or more
automatically after they visit your website.
Research shows your prospects need to hear from you at least 7 times or
more before they make a decision to buy, or sign up. A system
like this is designed to drastically increase conversion ratios on sites
already receiving traffic, or sites using pay-per-click systems like
Overture and FindWhat.
B-A-R-T will ensure the visitors to your site are logged by
capturing their name, address, phone, fax and email address. The prospect
will receive up to seven follow up messages or more, regarding your
product or service by fax, snail mail and email.
B-A-R-T combines the best direct mail, fax and eMail campaigns, and then
directs them towards the people who have specifically requested your
material at your site.
Here is what happens when a visitor submits a form:
Instantly they will receive an email. This first contact will be
personalized, "Dear Jack..." This first message is instant, and
delivers the information your prospect is looking for, while alerting the
new prospect to your diligence and attention to their request.
Next, they will receive a fax with your information within about one
minute. This gives them a physical item to hold, read and pass on,
or file.
Next, using 'mail merge' the prospect will receive your literature and a
personalized letter snail mail within 2-3 days in the U.S.A. This
powerful direct mail piece shows your prospect that your company is
serious.
Then, a follow up email is sent after 4 or 5 days asking if they received
all of the information they requested. This message will often
prompt your prospect to write with more questions, or just let you know
how they stand.
An email is sent to you or your call center that can be used as a call
sheet, to follow up by telephone if needed. All requests can
also be easily imported to any contact database like ACT, GoldMine, or
Outlook.
You can program the B-A-R-T system to follow up with email at predefined
times, after a week, a month, a year or more. The system will even
establish a running opt-in email list that you can send broadcast messages
and offers to periodically.
For websites that already receive traffic, this tool can drastically
increase your sales by simply automating the follow up system.
Using B-A-R-T eliminates guess work, and makes following up completely automatic.
Try it out right now! CLICK HERE
For a Demo
Watch the B-A-R-T system follow up with you, and convince you to use it at your own
site. Right now, B-A-R-T is being offered with no setup fee at
their site.
For Additional Information visit: http://b-a-r-t.com
[top]
Go back to the top
What is your refund policy?
Amazing as it may seem, customers asking for a refund may be the most valuable sales leads
available.
People who are asking for a refund are giving you the opportunity to find out exactly what they
are really looking for. It is a wonderful chance for you and your company to shine and, "be the hero,"
for your customer.
How does this work in a practical manner? Suppose a customer purchased a computer from you, or
received it as a gift. Instead of the desktop computer they did get, they actually wanted a laptop.
This is a chance to find them the laptop of their dreams, and send the customer on the way with exactly
what they want. What's even better, the help you provide will give the customer a very good memory of
the entire experience.
If you have no compatible product or service available, be sure to stick by your established
refund policy. Try to direct the customer to a store or web-site that would have exactly what
they are looking for.
Customers who receive good advice will often return because they trust and value your opinion
and guidance.
Having a clearly established and well posted refund policy is another way to stave off any
customer service problems. This way people are well aware of the policies before they begin making
unrealistic, or unreasonable requests.
"No Cash Refunds," "Store Credit Only," or "30-day Money Back Guarantee," are policies that
should appear on the check out screen or should be posted on the cash register. Also, print the refund
policy on the receipt, invoice or email that the customer gets when they purchase.
It is much easier to explain to someone you cannot perform an exchange because it has been 45 days
when you can reference several places where the 30-day policy is posted. Customers do not take
very kindly to fine print, although it may relieve you of your legal obligations, it may also relieve
you of your customer base.
Put yourself in the customer's position, before you consider your own position when it comes to refunds,
returns, and exchanges. Treating the customer with respect and consideration may seem obvious,
but often the customer's perception is much more critical than you may expect.
A smooth refund or exchange will earn you a customer for life. Think of the time, effort and money you spent
recruiting each customer through advertising, promotion and word of mouth. New customers are much more
difficult to find than the ones you already have.
For Additional Information, Tips, Tricks and Tools,
Visit: http://yourfavorite.com
[top]
Go back to the top
Use Your Website & Current Traffic to Generate Big Profits
using "Related Keyword Affiliate Programs," and Links
If you have a website, you may have thousands of dollars in hidden profits locked up in, "similar
keyword phrases."
Did you know "similar keyword phrases," are searched all day, all over the web? These visitors do not find
what they want at your site, even though your site came up in their search. These otherwise useless visitors
return to the search engine and try another link.
You may have hundreds or even thousands of visitors arriving at your site, and logging a "hit," yet buying
nothing. These are known as "stray" visitors.
If you have a model airplane website, it is very likely you will have several visitors everyday who are looking for
airplane tickets. They type in airplane tickets to their search engine, and click on your site.
Rather than hitting the back button, a simple affiliate link to priceline.com or expedia.com, could easily generate
substantial revenue from these stray visitors.
Tapping into this market is simple using related affiliate programs. In this the model airplane example, a
priceline.com affiliate link would land the site owner $5 for each new booking made via that link.
One stray visitor per day, sent in the right direction would net an additional $150 per month or $1,800 annually. Here
are some great affiliate overflow examples you may want to consider.
Companies such as Amazon.com offer very low commissions, however, you can create direct product links to the site, making
relevancy extremely high.
If you have a site on ice fishing, you can use Amazon.com to create direct links from you site, directly to books
specifically related to this topic. Or, if you market web hosting services, you can stock related products such as Microsoft
FrontPage, Adobe Photoshop, or HTML 'how to' books, just by creating a direct link from your site to the product listing.
If you manufacture and sell computer hardware on the web, you can create a software section using affiliate vendors, or
even offer some related hardware products your customers may be searching for.
If you do not stock the item, or you do not provide the service, but people are looking for it, there is tremendous profit to
be made simply by pointing the visitor in the right
direction. These visitors will probably wind up at the very site you send them to, regardless of how they get there, so be sure
you get credit for the sale.
Some affiliate programs pay better than others. At yourfavorite.com we have found the following overflow
programs very successful.
Web surfers looking for credit cards such as MasterCard and Visa were routinely winding up at yourfavorite.com
because credit card merchant accounts are heavily promoted in the search engines.
The words "credit card" appear so many times on our pages, the search engines will often direct people to
yourfavorite.com when they are looking for a consumer Visa card.
For quite some time, these visitors simply added numbers to the hit logs, but they were not buyers. After joining
affiliate programs with Diner's Club, FutureCard and NextCard, we began to convert hundreds of visitors into
paying customers. These are visitors who would have otherwise returned to the search engines to
refine their search terms.
Another previously untapped market was visitors looking for personal checks, but coming across yourfavorite.com
because CheckWriter is offered. CheckWriter is check drafting software for businesses, and not related to personal or
business checks
Joining the iwantchecks.com affiliate program turned these previously idle visitors into instant customers, worth about
$10 each. These visitors would have otherwise returned to the search engines and found the iwantchecks.com site on their own.
Use the search engines to determine what your related key words are, and find companies that offer related support. Just
a few minutes spent joining programs and creating links could net thousands of dollars, or more in untapped revenue
for your existing site.
For additional, useful information, please visit:
http://yourfavorite.com
[top]
Go back to the top
[top]
Go back to the top
*****************************************************
*****************************************************
eCommerce Classifieds:
___________________________________________
___________________________________________
Apply for a credit card - FREE
Apply for a credit card and get approved instantly
in some cases you can start shopping with your card
the same day.
http://apply-for-a-credit-card.com
__________________________________________
___________________________________________
WIN A Dot.Com GIFT CARD - FREE
Enter to win the DOT.COM Gift Card Today!
http://www.yourfavorite.com/free/contests.htm
__________________________________________
___________________________________________
Take Checks By Phone, Fax or Website 'Free Free'
Accept checks from you customers and deposit them
info the bank the same day, guaranteed. No transaction
fees or monthly charges.
http://checks-by-phone.com
__________________________________________
Run A Very Effective Classified Ad HERE !
Run Your Ad Here and Reach a Huge Audience!
Mailto:adspace @yourfavorite.com and describe
your product and the ad you wish to run.
__________________________________________
CALL 1-(800) 893-6001 for more info. on eTrader™
This publication is FREE and it is opt-in ONLY. You received this issue because you requested it or you agreed to receive our newsletter when you became a customer or applied
for a special offer. We have every subscription request on-file and we can produce it if requested.
If you suspect a fraudulent subscription please forward a copy including all headers to ABUSE@www-eTrader.com.
© Copyright 2002 yourfavorite.com. All Rights Reserved. Please redistribute this document freely by uploading it to BBSs and online services. Photocopying/faxing is encouraged.
1-800-893-6001 is our phone number, please call with concerns.
eTrader™ is published by:
yourfavorite.com
Box 641
Boston, MA 02123
http://www-eTrader.com
This issue is intended for:
{!name_fix}
{!email}
[{!ad_tracking}]
{!signdate long} [Subscribed]
[top]
Go back to the top
|